011 · Sell Your Houseplants

If you have a green thumb and want to supplement your income, you can grow green plants at home, then sell them via social networks or in local newspapers. Although you won’t get rich with this idea, even if some plants are worth a lot of money, it’s a way of earning extra income without too much effort. In this article, we’ll look at what plants you could grow at home, how to find customers, and some other very useful things.

• Here's the program
• What’s it all about?
• Some examples of plants to grow at home
• How to propagate plants at home
• Where and how to sell your houseplants
• How much to sell your plants for
• Tips for shipping plants if you sell online
• Targeting Niches and Following Trends
• Tips and tricks
• Conclusion
• EcoTips
• Pros and Cons
• Information recap

What’s it all about?

If you love nature, and more particularly plants, here is a simple way to make money from your passion. The principle is simple: You buy a few planters, soil, and seeds to start, put your heart into it, and you can start selling your most beautiful plants as soon as they have reached a certain maturity.

Choose plants with attractive shapes and colors because the prettier they are, the easier they will sell. This requires a lot of care and patience, and that’s why this idea is especially for enthusiasts.

You can very well start this activity without knowing anything about it, but I strongly advise you to first learn the best practices to optimize your chances of success. For that, you will find tons of very well-done tutorials on platforms such as Udemy, Skillshare, or even YouTube, as well as on blogs that you can easily find via a Google search.

You should also be aware that some rare and exotic plants can be worth a lot more although their care may be more difficult and will require a lot more attention on your part. Of course, this will depend on where you live. It will be much easier to grow “birds of paradise” (Strelitzia) if you live in a house with a garden somewhere in Papua New Guinea than if you live in a small apartment in Vladivostok. On the other hand, you will certainly manage to sell it much faster and for a higher price in Vladivostok. Again, it all depends on supply and demand, but you will see that with time you will find what works the best.

Thanks to my mom

Just so you know, this idea comes from my mom (and my sister) who has a real passion for plants of all kinds and whose apartment looks like a real tropical jungle. I will always remember this long wall plant that she let grow for years and that, in the end, probably measured about fifty metres long, going around the living room several times. Sometimes my mother just put a piece of the broken plant in water, and it would grow again. She loves this type of experimentation.

A part of her collection, Coleus scutellarioides, which my mom particularly loves.

Some examples of plants to grow at home

By choosing the right plants, you can enjoy the beauty of your indoor garden while attracting a variety of customers interested in your unique and beautiful plants. Here are a few examples of plants you can grow to start:

Popular plants

These plants are appreciated for their beauty and ease of care. They are ideal for attracting a broad clientele.

• Monstera: With its large, split leaves, Monstera is very trendy and brings a tropical touch to any interior.
• Pothos: Known for its air-purifying capabilities, Pothos is easy to care for and grows quickly, making it a popular choice for beginners.
• Sansevieria: Also called “mother-in-law’s tongue,” this plant is almost indestructible and can survive in low-light conditions.

Easy-to-care-for plants

Ideal for those who don’t have much time to devote to plant care, these species are hardy and require little attention.

• Succulents: They need little water and come in a wide variety of shapes and sizes, making them perfect for indoor decoration.
• Cactus: Many people are passionate about cacti, and there is a really impressive variety of them. Moreover, being used to living in rather hostile environments (heat, dryness…), it’s really not complicated to grow them.

Rare plants

These plants can be harder to find and care for, but they can also sell at higher prices due to their rarity.

• Variegated Monstera: With its white-marbled leaves, this variety of Monstera is highly sought after by plant collectors.
• Alocasia: Also known as “elephant ear,” this exotic plant has large, spectacular leaves that draw attention.

Exotic plants

These plants add a unique and often spectacular touch to your collection but may require specific growing conditions.

• Bird of Paradise (Strelitzia): With its bird-like flowers, this plant is a real eye-catcher.
• Heliconia: Known for its colorful and showy bracts, this plant is perfect for adding a splash of color to your indoor garden.

There are plenty of other types of plants you could grow at home, and those I suggest here are just a few examples. Your choice will depend on your preferences, the demand, but most importantly, where you live, as the climate has a direct impact on plant growth.

We understand better why this flower is called “bird of paradise”

How to propagate plants at home

Plant propagation is a simple and economical method to multiply your plants. There are several techniques for propagating plants, including cuttings, division, and seedlings. Here’s how to proceed with each method, with detailed explanations to understand the process well.

Cuttings

Cutting involves taking a part of the plant, such as a stem, leaf, or root, and planting it so that it develops its own roots. This method is particularly effective for many indoor plants. To succeed with cuttings, it is important to choose a healthy part of the plant and cut it cleanly. Then, place this part in a medium conducive to rooting, such as a glass of water or a light substrate. It is crucial to maintain constant humidity until the roots develop sufficiently to allow transplantation into a pot.

Division

Division is a method that involves separating a plant into several parts, each with its own roots and shoots. This technique is ideal for plants that form clumps or rhizomes. To divide a plant, first, gently remove it from its pot, then separate the root ball into distinct sections. Each section must contain roots and aerial parts of the plant. After division, each section is replanted in a new pot with suitable soil. It is important to water well and maintain a stable environment to help the new plants establish.

Seedlings

Seedlings are a propagation method that involves planting seeds to obtain new plants. Although this takes more time, it offers the pleasure of seeing the plant grow from the beginning. To succeed with seedlings, use a light and well-drained soil. The seeds should be planted at the correct depth, usually indicated on the seed packet. After planting the seeds, you need to keep the soil moist but not waterlogged, and place the pot in a location where it receives enough light. Germination can take from a few days to several weeks, depending on the type of plant.

Selling Bonsai

Bonsai is the traditional Japanese art of growing miniature plants, such as mini-trees. Some of them can reach astronomical sums, such as this secular pine, sold for 1.3 million dollars at the International Bonsai Convention in Takamatsu, Japan. But before you get too excited, you should know that this is an extremely delicate art that requires a lot of time, patience, and know-how.

A beautiful bonsai – Photo by Devin H

Where and how to sell your houseplants

Selling your plants can be profitable, but you need to offer them where there are potentially interested customers. Here are some of the best spots to sell your houseplants.

Social media

Using social media is probably the best way to promote and sell your plants. Create accounts on Instagram, Facebook or Pinterest to share photos of your plants, gardening tips, and special promotions. Use relevant hashtags to reach a wider audience and interact with your followers to build a loyal community.

Online marketplaces

Sites like Etsy, Amazon, Facebook Marketplace or eBay are great options to reach a broader audience. The downside, of course, is that a green plant is difficult to ship by mail. Some marketplaces offer a local pickup option, but for others, you will need to find secure shipping solutions to ensure your plants arrive in good condition. Be sure to take high-quality photos and provide detailed descriptions.

Local markets and fairs

Participating in local markets and fairs is another excellent way to sell your plants. These events often attract gardening enthusiasts and people looking for unique local products. Make sure you have an attractive stand and display labels with clear and useful information for each plant.

Garden centers and specialty stores

Contact local garden centers and specialty stores to see if they would be interested in selling your plants. Offer them agreements where they only pay for the plants they have sold, which can reduce their risk and encourage them to try your products.

Word of mouth

Word of mouth remains one of the most effective methods to sell your plants. Talk about your business with your friends, family, and neighbors. Give plants as gifts to spark interest and ask satisfied customers to recommend you to their acquaintances.

Classifieds sites and newspapers

Use specialized sites and classified newspapers to sell your plants locally. Post clear and attractive ads with photos and detailed descriptions. Mention the benefits of each plant and provide care tips to attract buyers.

Green plants have the power to transform the interior of a room into a welcoming, soothing space, bringing a touch of nature and freshness.

How much to sell your plants for

It’s often tricky to determine the price of a product you want to sell, but a few key factors can help you set fair and competitive rates. First, assess production costs, including pots, soil, fertilizers, and water. Don’t forget to account for the time you spend on plant care and propagation. Once these costs are determined, add a reasonable profit margin.

Next, look at the prices in your area. Check ads on social media, online sales sites, and local markets to get an idea of current prices. If you offer rare or hard-to-find plants, you can sell them at a higher price. Conversely, for more common plants, it’s important to remain competitive to attract buyers.

The quality of your plants also plays a crucial role in pricing. Well-maintained, healthy, and well-presented plants can command a higher price. Providing detailed care information can also add value and encourage customers to pay a little more.

Consider adjusting your prices based on the season and market trends. For example, some plants may be more in demand at certain times of the year, like poinsettias at Christmas or flowering plants in spring. Take advantage of these periods to adjust your prices accordingly.

Finally, be flexible and ready to adjust your prices based on market reactions. If you find that some plants are not selling as well as expected, don’t hesitate to offer promotions or discounts. Conversely, if a particular plant is in high demand, you might consider slightly increasing its price.

Tips for shipping plants if you sell online

Shipping plants online can seem risky, even impossible, but with a few precautions, you can ensure your plants arrive in perfect condition to your customers. First, choose appropriate packaging materials. Use lightweight and sturdy pots, and wrap the roots in damp paper or moss to maintain moisture.

Next, place the plant in a sturdy cardboard box, using cushioning materials to prevent movement during transport. Clearly label the package with instructions such as “Fragile” or “This side up” to ensure careful handling.

It is also essential to select a reliable delivery service that offers tracking options and fast delivery. Avoid shipping plants at the end of the week or just before holidays to minimize the time spent in warehouses. Inform your customers of the expected arrival date so they can be present to receive the package. Finally, clearly communicate with your customers about the care to provide upon receipt of the plant, so it can quickly acclimate to its new environment.

Selling terrariums?

Terrariums are mini-gardens composed of elements such as mosses and ferns, enclosed in transparent containers like jars or glass vases. They create a self-sustaining ecosystem where plants can thrive with minimal maintenance.

These mini-ecosystems add a touch of greenery and natural beauty to any indoor space, becoming fascinating decorative objects. They also represent an excellent educational and relaxing activity. Moreover, they make unique and personalized gifts.

Photo: Nielsen Ramon

Targeting Niches and Following Trends

I remember at one point, we saw plant compositions of the type “Zen Garden” a little bit everywhere. These small green plants were surrounded by small white tiny gravel perfectly spread out and forming harmoniously dug grooves. This Japanese style was, and continues to be, a hit in Asia and Western countries.

Trying to take into account the different fashions of the moment and applying them to your plant creations is also a good way to achieve success. To do this, read everything about interior design, floral art, and even fashion in general. It will be an excellent source of inspiration to boost your creativity.

A concrete example is that of Clara Leung. This Washington DC (USA) resident creates plant compositions according to the art of Feng-Shui (an ancient Chinese discipline that consists of arranging the house in a way that allows positive energies to flow). She works 20 hours a month for an income sometimes reaching 3.000 dollars.

Tips and tricks

Here are some practical tips to help you optimize your sales and efficiently manage your small business.

• Clear and informative labeling: Ensure that each plant has a label with its name, care instructions, and information on its light and water needs. This helps customers take optimal care of their new plants.
• High-quality photos: Take clear, well-lit, and attractive photos of your plants to promote them online. Use natural light instead of artificial light, and a simple background to highlight the beauty of each plant.
• Responsive customer service: Be available to quickly answer customer questions via email, social media, or phone. Good customer service can build buyer loyalty.
• Personalized packaging: Package your plants attractively and personally. Nice packaging can make a good impression and encourage customers to return or recommend your plants to others.
• Special offers and promotions: Regularly offer special deals, such as discounts on bulk orders or free plants for large orders. This can boost sales and attract new customers.
• Workshops and demonstrations: Organize gardening workshops or online demonstrations to attract potential customers. Sharing your expertise can strengthen your credibility and community engagement.
• Loyalty programs: Set up a loyalty program to reward your regular customers. Offer points or discounts for each purchase to encourage them to return.
• Customer feedback: Regularly ask for reviews from your customers and use their feedback to improve your products and services. Positive testimonials can also help promote your business.
• Local networking: Participate in local events and join gardening groups or neighborhood associations. Networking can help you make useful connections and find new customers.
• Emergency house calls: Offer to visit your nearby customers, free or not, in case of an urgent problem (a sick or dying plant). This shows your commitment to helping your customers and ensuring the health of their plants, which can enhance their loyalty and satisfaction.

Don’t hesitate to experiment with different plant varieties to find out which are the easiest or most difficult to grow.

Conclusion

Selling houseplants is an enjoyable, low-stress activity that can also be profitable for gardening enthusiasts. To succeed, you need to choose attractive plants, master propagation techniques, and use a variety of sales channels, from social media to local markets. By providing excellent customer service and remaining flexible on pricing, you maximize your chances of success.

The key is to find joy in this activity. Growing and selling plants allows you to make money, but also to share your passion and bring a bit of greenery into others’ lives.

Additionally, the growing potential of the indoor plant market, particularly with the increasing popularity of green spaces in urban homes, can greatly contribute to the success of such an enterprise. Ecological initiatives and the rising awareness of the importance of nature in our daily lives continue to drive this trend.

What about you? What do you think of this idea? Have you ever tried selling plants? What are your favorite plants to grow? What obstacles do you think you might encounter? Share your experiences and opinions in the comments!